26th Liberty Forum – “What is Seen and What is not Seen”

April 9 and 10, 2013





April 8 – Monday

Welcome Panel

5:00 pm – 1st Panel – Entrepreneurship: Is there entrepreneurship without profit?
Luciano Huck – Television host
Marcos Troyjo – Director of the center for studies on Brazil, Russia, India and China (BricLab)/social scientist, writer and diplomat                                                  Marcio Kumruian – Founder of Netshoes
Michel Gralha – President of IEE

6:30 pm – Opening Ceremony
Freedom of the Press Award – Carlos Ayres Britto
Libertas Award, Communication – João Roberto Marinho

7:30 pm – Special opening lectures
Alexandre Tombini - President of the Central Bank of Brazil
Jorge Gerdau Johannpeter – President of the Gerdau Board of Directors

8:15 pm – 2nd Panel: Freedom of the Press: What is the price of silence?
Fabio Barbosa  President of Grupo Abril

Julio Saguier – President of Jornal La Nación, Argentina
Moderator: Nelson Sirotsky – President of the Grupo RBS Board of Directors

April 9 – Tuesday 

9:30 am – 3rd Panel: Public Safety: What is the cost of insecurity?
Bene Barbosa  Public safety specialist / President of Movimento Viva Brasil NGO
Jairo Jorge – Reelected mayor of Canoas/RS
José Mariano Beltrame  Rio de Janeiro State Secretary of Security
Moderator: Guilherme Fração – Financial Director at IEE

11:00 am – 4th Panel: Protectionism: Protecting who from whom?
Hélio Beltrão – Founder and President of the Ludwig von Mises Brasil Institute
Jorge Ávila – President of the National Institute for Industrial Property (INPI)
Randy Simmons – Professor of Political Economy / Director of the Institute for Political Economy at Utah State University / Author of the book “Beyond Politics: The Roots of Government Failure”
Moderator: Túlio Milman – Journalist, author of a column in Zero Hora newspaper

12:30 pm – Lunch

2:30 pm – 5th Panel: Lack of infrastructure: Is public infrastructure free?
Gabriel Calzada Alvares – Founder and President of the  Juan de Mariana Institute
Paulo Hartung  Governor of Espírito Santo from 2003 to 2010
Paulo Kakinoff  President of GOL Linhas Aéreas
Moderator: Eduardo Fernandez – Director of Institutional Relations for IEE and the Liberty Forum

4:15 pm – 6th Panel: Basic Education: What are the consequences of ignorance?
Gustavo Cerbasi  Writer, financial consultant, professor and author of a bestseller on personal finances
Luis Filipe Reis  Corporate Director at SONAE
Ozires Silva – President of Unimontes, founder of Embraer, ex-President of Petrobrás and Varig and ex-Minister of Infrastructure
Moderator: Lisiane Pratti – Director of Communication for IEE

6:00 Pm – 7th Panel: Public spending: who pays the bill?
Eduardo Campos – Governor of  Pernambuco
Hannes Gissurarson – Professor of Political Science at  the University of Iceland, Member of the Central Bank of Iceland Board of Directors from 2001 to 2009
Yaron Brook  Executive Director of the Ayn Rand Institute / Finance professor
Moderator: Bruno Zaffari –  Vice President of IEE



This event brings together nationally and internationally renowned leaders. The Libertas Award – Communication and the Freedom of the Press Award will be given to businessman João Roberto Marinho and Ex-Minister of the Supreme Federal Court, Carlos Ayres Britto, respectively.

Entrepreneurship, freedom of the press, public safety, education, protectionism, public spending and infrastructure are the topics to be discussed at the 26th Liberty Forum.  Internationally known as one of the biggest events for debate and discussion in the world, the theme of the 2013 Forum is What is Seen and What is not Seen. The Libertas and Freedom of the Press Awards were given at the opening ceremony.  Businessman João Roberto Marinho received the Libertas Award – Communications, which is given to entrepreneurs who stand out for their appreciation of free market principles and respect for the democratic rule of law. Ex-Minister of the Supreme Federal Court (STF), Carlos Ayres Britto was honored with the Freedom of the Press Award, which is given to professionals who advocate freedom of the press and dedicate themselves to the development of critical thinking. 



Carlos Ayres Britto

The Freedom of the Press Award is bestowed on professionals who advocate freedom of the press in Brazil and dedicate themselves to the development of critical thinking. At the 26th Liberty Forum, the honoree will be Ex-Minister of the Supreme Federal Court (STF) and jurist, Carlos Ayres Britto.

Carlos Augusto Ayres de Freitas Britto received a law degree from Sergipe Federal University. He was in the STF for nine years, and served as its president. He was also president of the National Justice Council (CNJ).

He was the rapporteur of the verdict for the Accusation of a Breach of Fundamental Precept No. 130 (ADPF No. 130), which declared in 2009, that the Press Law (Law No. 5.250/1967) violated the 1988 Federal Constitution. On that day he said, “the more the press serves democracy, the more democracy will serve the press.”

LIBERTAS Award – Communication

João Roberto Marinho

The Libertas Award is given to entrepreneurs who stand out for their appreciation of free market principles and respect for the democratic rule of law. This year, the winner was businessman João Roberto Marinho.

João Roberto Marinho is from Rio de Janeiro, and is the third of journalist Roberto Marinho’s four children. He is a businessman, President of the Editorial Board and Vice President of Organizações Globo, as well as a member of the Millenium Institute Board of Directors. He began his career as a journalist at the renowned O Globo newspaper. He currently runs the Roberto Marinho Foundation and supervises the group’s radio stations.

Rede Globo is one of the largest television stations in the world. It covers 98.44% of the national territory, reaching 5,482 municipalities and 99.50% of the population with 90% original programming. 

Frédéric Bastiat

The series of essays titled What is Seen and What is not Seen by Frédéric Bastiat, refutes the erroneous idea that destruction can generate wealth through the illusion that useless projects can be beneficial for job creation. He also addresses the inaccurate idea that machines will jeopardize workers with simpler tasks, problems with public policies that allow rampant lending, and the importance of those who save money.

Born in Bayonne in the southeast of France on June 30, 1801, Bastiat was orphaned when he was seven years old. When he turned 17, he began working at his uncle’s business. This did not keep him from his studies. Thirsty for knowledge, he read everything within reach, and while still very young, he came upon the teachings of Adam Smith and Jean-Baptiste Say.

When he was 24, his grandfather passed away and Bastiat inherited a vast rural property. From that day forward, he divided his time between his studies and running the land he inherited, achieving success in both pursuits. After working as a tax collector, fighting in the 1830 revolution, acting as a justice of the peace for his district and being a part of the General Board of Landes, in 1848, he was elected a constituent representative and later a member of the Legislative Assembly.

He was an active and independent member of parliament, participated in commissions and wrote a great deal. His frequent writings were bold, determined and wise. His essays were published in pamphlets, magazines and journals, and his correspondence was vast. Even after contracting tuberculosis, he never stopped writing.  While he was sick, he published Social Fallacies, Economic Sophisms, And Harmonies Of Political Economy. On December 24, 1850, Bastiat lost his battle with tuberculosis, leaving his ideas and masterful writing as his legacy.

The book of essays “What is Seen and What is not Seen” by Frédéric Bastiat, will be distributed to the public at the 26th Liberty Forum. A digital version is available  for download on the event website.

Model of a Taxless City 


The life of a population without taxes is depicted realistically at the 26th Liberty Forum. The 2013 edition presents the model of a Taxless City, which gives people the chance to see what Brazilians’ lives would be like if the products they consumed did not have additional taxes.

On a 150 m² structure built for the model, two replicas of Brazilian homes were built.  The first was constructed to represent a residence in an average city, with products purchased considering the current tax burden, depicting what is considered a normal level of consumption. The second structure represents a house in a Taxless City, where products and services are free from government taxes. The two residences were built, furnished and decorated using the same budget. Nevertheless, upon comparison, it is clear that the Taxless City has more purchasing power, which is reflected in the quality and quantity of the products.

The furniture and objects within the two homes show the standard of living that the average family could have if they did not have to pay taxes for consuming everyday products. The establishments surrounding the houses also reflect the city’s situation, with or without taxes.

Considering that taxes are included in the prices of products and not added at the time of purchase, citizens are unaware how much they are paying for the merchandise and how much is going to the government. The Taxless City model aims to portray this reality which is not so easily perceived in daily life. It is one of the clearest examples of “what is seen and what is not seen”, a group of essays written by French political thinker Frédéric Bastiat, which inspired this year’s Liberty Forum. In order to facilitate seeing and comparing the prices, all of the products from both houses, including furniture, technology, decorations and food, were marked with prices with and without taxes. 


IEE launches the new Liberty Forum logo


This year’s Liberty Forum logo is new.  It was created by the Paim agency, incorporating the values and ideals behind the event. The goal was to represent not only the 26th edition in 2013, but the Liberty Forum as a whole as a space for political, economic and social debate.

With this renewal of the brand, elements inspired by the discussion and development of the proposals were added and help depict the strength and dimension of the Liberty Forum. The new symbol was created to represent a complete vision and a free exchange of ideas, including concepts such as innovation, evolution and stability, as well as adding color and more modern lines. 


IEE releases the 17th edition of the Pensamentos Liberais Series

The Institute for Business Studies (IEE) released, on March 25, a new book from the Pensamentos Liberais series – Volume XVII, which discusses the concrete advances achieved since the first edition of the Forum. The writers address the topic “How Far Have we Come?” based on different viewpoints related to the 26th Liberty Forum, such as basic education, public spending, public safety, infrastructure, protectionism, freedom of the press and entrepreneurship.

The project is coordinated by IEE member Frederico Hilzendeger, and includes pieces by 20 writers: Camile Costa, Daniel Goldsztein, Diego Py Souza, Diogo Horn, Eduardo Fuhrmeister, Eduardo Reimann, Fábio Ostermann, Fernando Ulrich, Frederico Hilzendeger, Gustavo Goldschmidt, Joana Sopper, José Pedro Teixeira, Júlio Lamb, Lauren Teixeira, Lucas Cassiano, Lys Lenhart, Maurício Tavares, Renata Frare, Ricardo Pechansky Heller, Ricardo Petersen and Thomas Cesa.